Club Concept brings a unique expertise to health club planning and development. We want each client to make the right decisions.

And we want each client who develops a club to see it as one of the best ideas they ever had.

Important reasons to choose Club Concept:


Successful experience. Feasibility studies in almost 200 markets, and guiding development of 44 properties valued at over $500 million. The major clubs serve 160,000 members in 2.5 million square feet. Clients know that Club Concept's findings are reliable -- all clubs following our plans have met or exceeded financial projections.

Broad Experience. Experience with many kinds of markets, clients and clubs: urban, suburban and rural; upscale and mass market; chain or single unit; land developers, shopping center owners, hotels, resorts, colleges, hospitals, park districts and major worksites. Club Concept has also gathered ideas from more than 1000 health clubs visited and evaluated over nearly two decades.

Upscale insight. Broad knowledge of member groups who spend the most on health club dues and services: from young competitives to high income Baby Boomers.

Optimal facilities. A proprietary system to allocate building space requirements. Reflecting data from hundreds of existing clubs, the model recommends a unique size and preliminary design. Our clients have built centers from 5,000 to 101,000 square feet. Many are grand, but many are economical.

High Margin Services. Strong spa, personal training and other non-dues revenues are essential to superior financial performance. Club Concept provides expertise in developing these services lines.

Financially realistic. Financial pro formas based on reliable inputs - no forecast of a short lease if full amortization is required; no assumption that strong real estate appreciation will cover weak operating income.

Flexible planning tools. Planning models unique in the field for projecting a price/membership matrix, allowing the client to weigh the trade-offs between dues level, membership size, and building cost.

Consumer clusters. Market projections relying on consumer lifestyle profiles. These describe the personality and buying characteristics of the target market, highlighting groups who will join the club, and how to program and promote accordingly.

Johnson & Johnson preferred vendor. The world leader in wellness products and services chose Club Concept as its preferred vendor for health club planning.
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